Privacy Policy

How we collect, use, and protect your personal information.

1. Who we are

Aalay Living (“we”, “us”, “our”) operates the website and services described on this site. We are the data controller for the personal data we process in connection with our website and serviced accommodation services, unless we tell you otherwise (for example where a property owner is the controller for their own booking data).

2. What data we collect

We may collect and process:

  • Contact and identity: name, email address, phone number, and (where relevant) address.
  • Booking and stay information: dates, property, number of guests, special requests, and communications about your stay.
  • Landlord and partner information: details you provide when signing up as a landlord or partner (e.g. property details, contact and business information).
  • Technical and usage data: IP address, browser type, device information, and how you use our website (e.g. pages visited), including via cookies or similar technologies where we use them.

3. How we use your data

We use your data to:

  • Process enquiries, bookings, and provide serviced accommodation and related support.
  • Communicate with you about your stay, our services, and (where you have agreed) marketing.
  • Manage landlord and partner relationships and property listings.
  • Improve our website, services, and security.
  • Comply with legal and regulatory obligations.

We rely on contract performance, consent, legitimate interests, or legal obligation as the legal basis for processing, as appropriate in each case.

4. Sharing your data

We may share your data with property owners or managers (where relevant to your booking), service providers (e.g. hosting, email, analytics), and regulators or law enforcement when required by law. We do not sell your personal data to third parties for their marketing.

5. Retention and security

We keep your data only as long as needed for the purposes above (including legal and accounting requirements). We use appropriate technical and organisational measures to protect your data against unauthorised access, loss, or misuse.

6. Your rights

Depending on applicable law (including UK GDPR), you may have the right to access, correct, delete, or restrict your data, to object to processing, to data portability, and to withdraw consent. You may also have the right to complain to a supervisory authority. To exercise your rights or ask questions about this policy, please contact us.

7. Cookies and similar technologies

Our website may use cookies and similar technologies for essential operation, analytics, and (where we use them) marketing. You can adjust your browser settings to manage cookies; some features may not work fully if you disable them.

8. Changes to this policy

We may update this Privacy Policy from time to time. The current version will be published on this page with a “Last updated” date. We encourage you to review it periodically.

Last updated: January 2026.